The Selling Strategy

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Selling a home is one of the most significant financial undertakings you will make. It is not a process that we take lightly and our commitment is to work together with you to showcase your home to its' best advantage while achieving the highest sale price in the quickest amount of time. We have a step by step strategy that realizes your goals. Throughout the process you can expect clear and consistent communication, transparency, accountability, integrity, honesty and performance. By trusting us with this process, we hope to build life long relationships with you, your family and friends.

 

Phase 1

Initial Meeting - Learning your Objectives

  • The Property: Features, Details, and History

  • The Market: Important Questions

  • Making a Plan to Move Forward

Positioning Expectations, Timing, Price

REVIEW OF GENERAL MARKET

  • Market trends and recent market history

  • Near-term expectations

  • Seasonal considerations

REVIEW OF SPECIFIC MARKET

  • Assessing inventory

  • Assessing competition

  • Demand for property

  • Property marketing periods

  • List price to sale price ratios

REVIEW OF SUBJECT PROPERTY

  • Distinguishing characteristics

  • Preparations

  • List price and listing terms

Preparations - Getting Ready

REVIEW OF THE PLAN

MARKETING PREPARATIONS

  • Improvements, alterations, staging

  • Photography

  • Print, media, internet marketing

DOCUMENTATION

  • Document, plans, inspections, surveys, title

  • Disclosures

MONITORING CHANGES IN THE MARKETPLACE

 
 

Phase 2

Introducing the Property - A Proper First Impression

  • Networking

  • Current Buyers

  • Announcements

  • Print, Brochure, Internet, and Mailing Exposure

  • Strategic Public Relations Exposure

  • Private Review - Market trends and recent market history

  • Broker Preview

  • Monitoring Feedback

Marketing Phase - Our Competitive

  • Advantage

  • Networking

  • Public Relations Opportunities

  • Brochure Distribution

  • Print Advertising

  • Internet Marketing

  • Targeted Mailings

  • Responding to the Market

Showing the Property - How the Process Impacts the Result

  • Creating the Proper First Impression

  • Assessing and Engaging the Prospect

  • Highlighting Property Features

  • Differentiation

  • Answering Questions/Handling Objections: Creating Value

  • Knowing the Competition

  • Demonstrating Opportunity

  • Gathering Client Response

Creating & Monitoring Interest - A Critical Responsibility

  • Marketing

  • Networking: Making Sure All Parties are

  • Aware of the Offering

  • Broker Previews

  • Open Houses/Private Previews

Communicating with You - Keeping You Informed Along the Way

  • Establishing a Method and an Interval

  • Communicating Marketing Efforts

  • Communicating Activity

  • Market Activity: When Other Properties Sell

  • Changes in the Competition

  • Your Needs: Changes in the Sale Process

Adjustments - Changes in the Market, Changes in our Plan

  • Expectations: When Circumstances Change

  • Shifts in the Market

  • Revising Our Plan

  • Moving Forward

 
 

Phase 3

Negotiating Offers - Where Experience Counts

  • Communicating Before the Offer is Received

  • Attracting the Right Offer

  • Qualifying the Prospect

  • Multiple Offer Situations

  • Pitfalls in a Proposed Offer: Preventing

Future Problems

Protecting You

  • Managing Expectations

  • Positioning you to win

Escrow - Executing the Contract

  • Creating a Timeline

  • Managing the Contract: Our Duties and Your

  • Responsibilities

  • Service Providers

  • Inspections

  • Disclosures

  • Additional Negotiations (Repair Items)

  • Removal of Contingencies

  • Preparing to Close

  • Final Details

The Closing - The Day You Have Been Waiting For

  • Transitioning You from this Property

  • Your Closing Statement

  • Post Closing Details

The Future - Katrina is there for you

  • Understanding Your Future Needs

  • Keeping You Informed

  • A Resource for the Future