Phase 1

Initial Meeting - Learning your Objectives

  • The Property: Features, Details, and History

  • The Market: Important Questions

  • Making a Plan to Move Forward

Positioning Expectations, Timing, Price

REVIEW OF GENERAL MARKET

  • Market trends and recent market history

  • Near-term expectations

  • Seasonal considerations

REVIEW OF SPECIFIC MARKET

  • Assessing inventory

  • Assessing competition

  • Demand for property

  • Property marketing periods

  • List price to sale price ratios

REVIEW OF SUBJECT PROPERTY

  • Distinguishing characteristics

  • Preparations

  • List price and listing terms

Preparations - Getting Ready

REVIEW OF THE PLAN

MARKETING PREPARATIONS

  • Improvements, alterations, staging

  • Photography

  • Print, media, internet marketing

DOCUMENTATION

  • Document, plans, inspections, surveys, title

  • Disclosures

MONITORING CHANGES IN THE MARKETPLACE

 

 

Phase 2

Introducing the Property - A Proper First Impression

  • Networking

  • Current Buyers

  • Announcements

  • Print, Brochure, Internet, and Mailing Exposure

  • Strategic Public Relations Exposure

  • Private Review - Market trends and recent market history

  • Broker Preview

  • Monitoring Feedback

Marketing Phase - Our Competitive

  • Advantage

  • Networking

  • Public Relations Opportunities

  • Brochure Distribution

  • Print Advertising

  • Internet Marketing

  • Targeted Mailings

  • Responding to the Market

Showing the Property - How the Process Impacts the Result

  • Creating the Proper First Impression

  • Assessing and Engaging the Prospect

  • Highlighting Property Features

  • Differentiation

  • Answering Questions/Handling Objections: Creating Value

  • Knowing the Competition

  • Demonstrating Opportunity

  • Gathering Client Response

Creating & Monitoring Interest - A Critical Responsibility

  • Marketing

  • Networking: Making Sure All Parties are

  • Aware of the Offering

  • Broker Previews

  • Open Houses/Private Previews

Communicating with You - Keeping You Informed Along the Way

  • Establishing a Method and an Interval

  • Communicating Marketing Efforts

  • Communicating Activity

  • Market Activity: When Other Properties Sell

  • Changes in the Competition

  • Your Needs: Changes in the Sale Process

Adjustments - Changes in the Market, Changes in our Plan

  • Expectations: When Circumstances Change

  • Shifts in the Market

  • Revising Our Plan

  • Moving Forward

 

 

Phase 3

Negotiating Offers - Where Experience Counts

  • Communicating Before the Offer is Received

  • Attracting the Right Offer

  • Qualifying the Prospect

  • Multiple Offer Situations

  • Pitfalls in a Proposed Offer: Preventing

Future Problems

Protecting You

  • Managing Expectations

  • Positioning you to win

Escrow - Executing the Contract

  • Creating a Timeline

  • Managing the Contract: Our Duties and Your

  • Responsibilities

  • Service Providers

  • Inspections

  • Disclosures

  • Additional Negotiations (Repair Items)

  • Removal of Contingencies

  • Preparing to Close

  • Final Details

The Closing - The Day You Have Been Waiting For

  • Transitioning You from this Property

  • Your Closing Statement

  • Post Closing Details

The Future - Andrew Rhoda is There for You

  • Understanding Your Future Needs

  • Keeping You Informed

  • A Resource for the Future